This is just taking ‘Christmas Cheer’ way too far. Tescos, a UK supemarket chain, have made a sandwich with a chip in the packaging that ‘plays a medley of classic Christmas tunes including Jingle Bells, Santa Claus is Coming to Town and We Wish You a Merry Christmas’.

This is one of those noise chips that have been around for years that creates a horrible tinny bit of music when you open cards. They sound awful, and so the idea of putting these things into sandwich boxes is utterly baffling. Why do it? Do people really want to hear slightly flat renditions of Christmas tunes while eating their lunch?

Although I hate the things singly, they can be quite fun en masse. Get a huge load of them together and try to get them all playing at the same time and you create a strange whining harmony. Damn… I guess I’ve found a reason to buy lots of Christmas tune sandwiches…